Facebook’s Feed Adds More Links And “Related Articles” To Battle News Discovery Apps

Standard
This UML diagram describes the domain of Faceb...

This UML diagram describes the domain of Facebook social networking system. It allows to grasp easily which concepts and relations are used and stored by this system. Such a diagram is a (meta)model of Facebook. (Photo credit: Wikipedia)

Mark Zuckerberg, founder and CEO of Facebook

Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia)

Facebook logo Español: Logotipo de Facebook Fr...

Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

Facebook’s Feed Adds More Links And “Related Articles” To Battle News Discovery Apps

Next Story

Facebook is determined to be your top content discovery destination, so it’s making several tweaks to its News Feed including showing more links to articles, displaying a “related articles” box when you click those links, and bumping old links back to the top of the feed when friends comment on them. The goal is to make Facebook the hub for both news sharing and discussion.

Facebook says referral traffic to news sites increased 170% this year, outpacing its user growth. Still it’s up against serious competition in the news discovery space from specialty services like Flipboard, Prismatic, Circa, and others, as well as social networks like Twitter and Google+.

Today’s move could be designed to box them out. It also ties in with Facebook’s overarching initiative to become the global watercooler for real-time events. Facebook doesn’t just want to host random commentary, but link sharing related to big moments as well.

Specifically, in an effort to help people find more interesting news stories, it will show more news article links in the feed, “particularly on mobile”. It will also show a Related Articles box below links you click. This can show other articles by the same news outlet or that a related to the same topic.

image001

Facebook will also resurface links you might have already seen in the feed, but that have received new comments from your friends. Facebook believes the highest potential for engagement is not just in helping people broadcast news but giving them a place to talk about it.

Finally, Facebook also says it’s going to work on distinguishing between shallow meme posts and true news articles so there’s less click-bait in the News Feed. Facebook warns ”This means that high quality articles you or others read may show up a bit more prominently in your News Feed, and meme photos may show up a bit less prominently.” That’s a big deal to content publishers who rely on Facebook for traffic. Facebook Pages may not be able to score as much easy visibility for their brands by just spewing Lolcats and other image macros.

While Facebook’s relevancy-sorted feed works fine for discovering evergreen articles and the big ideas of the day, it lacks the immediacy of chronologically-sorted real-time feeds that excel at breaking news. To win the news discovery battle, Facebook may need to devise a way to recognize and surface not just what content is the best, but what’s important right this minute.

ADVERTISEMENT

0 comments
+ Follow
Post comment as…
About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s